![](https://cdn.myportfolio.com/5600c2c6-d6dd-4045-a0df-3ac0fc108e02/d3b3f331-9d4f-453e-af3f-c5abd4f64f7b_rw_1920.jpg?h=c7a5ffc6f3d53c8a79563550c70deabf)
![](https://cdn.myportfolio.com/5600c2c6-d6dd-4045-a0df-3ac0fc108e02/189e7aa3-1388-4442-9a44-331c18cb4400_rw_1920.jpg?h=1127c39ffe0b6081f2324067b2558bd5)
The distinctive grandmother-shaped bottle ensures that Mrs. Butterworth’s maple syrup remains a household name. But consumers weren’t associating the brand with other Mrs. Butterworth’s products, namely pancake mixes. To bridge the gap we created a brand mark that not only builds of the brands rich 40-year heritage, but also supplies a more contemporary edge, incorporating a splash of syrup with the Mrs. Butterworth’s name written over the top in a contemporary script. A melting pat of butter was added for taste and texture.