MRS. BUTTERWORTH’S

The distinctive grandmother-shaped bottle ensures that Mrs. Butterworth’s maple syrup remains a household name. But consumers weren’t associating the brand with other Mrs. Butterworth’s products, namely pancake mixes. To bridge the gap we created a brand mark that not only builds of the brands rich 40-year heritage, but also supplies a more contemporary edge, incorporating a splash of syrup with the Mrs. Butterworth’s name written over the top in a contemporary script. A melting pat of butter was added for taste and texture.